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Orenda on the Hudson
Project / Branding, Strategy
Location / New York
Year / 2022
Industry / Fitness
Brand idea / Female fitness force
A female fitness force
This personal trainer is making it her mission to build a fitness community for military wives at West Point, New York. Drawing on the founders heritage, the brand marque is centred on the Native American symbol for 'home’, as home is wherever the army sends you.
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