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Orenda on the Hudson

Project / Branding, Strategy

Location / New York

Year / 2022

Industry / Fitness

Brand idea / Female fitness force

A female fitness force

This personal trainer is making it her mission to build a fitness community for military wives at West Point, New York. Drawing on the founders heritage, the brand marque is centred on the Native American symbol for 'home’, as home is wherever the army sends you.

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