Oli Hinton Dental

To serve your smile. An approachable and modern take on dentistry. 


Branding, identity, collateral, copywriting, web design


Oli Hinton Dental

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Oli Hinton is a dental professional who trained with the RAF. He wanted to create an approachable but professional dental brand, that would appeal to a wide range of customers.  

As a nod to his military training, we centered the design on the brand idea 'To serve your smile'. This idea draws on the motto of the RAF's dental branch: 'Arte Meremus - To serve with skill'.

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The idea

The branding is a friendly take on dentistry - subtly integrating a smile into the logo, paired with minimal and clean fonts to convey precision and the use of paired back colours for a touch of professionalism.