ABRSM Classroom 200

Approach

Launched Classroom 200, growing the subscriber base from 0 to 10,500 in six months—exceeding target by 43%.

56% of sign-ups were completely new customers, against a target of 10%.

Over 125,000 sessions and 420,000 page views from 92 markets.

Digital marketing increased site visits 22x through enhanced ad tracking.

Multichannel campaign covering: earned/paid media, direct mail, events,
email (57% open rate, 9% CTR), social, and UK Gov/DfE advocacy.

Summary

Marketing lead for a new online resource for schools containing 200 FREE lesson plans that align to the UK curriculum.

Product launch, Growth Strategy

Industry | Culture & The Arts

Location | London

Campaign idea | Bring music to life in the classroom

Year | 2022

Role | Marketing Manager