The Knowledge

An unedited collection of stories as told by taxi drivers.  Challenging city workers to think twice before opening Uber.

Service

Branding, type, editorial, illustration

Client

Shillington - student brief

London Row Studio - The Knowledge type l

The idea

What do black cabs have that Uber

doesn’t? History and charm.

Hackney Carriages are London. They’ve lived through World Wars, Royal Weddings, Protests, Terrorist attacks, Brexit, Coronations, Pandemics - and they’ve seen break-ups, make-ups, runners and celebs.

The Knowledge is an unedited collection of stories as told by taxi drivers, spanning hundreds of years.

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London Row Studio - The Knowledge typogr

Typeface

Charles Booth's classes chart of London from 1889 inspired the books colour palette and bespoke typeface. 

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