The Knowledge
An unedited collection of stories as told by taxi drivers. Challenging city workers to think twice before opening Uber.
Service
Branding, type, editorial, illustration
Client
Shillington - student brief
The idea
What do black cabs have that Uber
doesn’t? History and charm.
Hackney Carriages are London. They’ve lived through World Wars, Royal Weddings, Protests, Terrorist attacks, Brexit, Coronations, Pandemics - and they’ve seen break-ups, make-ups, runners and celebs.
The Knowledge is an unedited collection of stories as told by taxi drivers, spanning hundreds of years.
Typeface
Charles Booth's classes chart of London from 1889 inspired the books colour palette and bespoke typeface.
