The Knowledge

An unedited collection of stories as told by taxi drivers.  Challenging city workers to think twice before opening Uber.

Service

Branding, type, editorial, illustration

Client

Shillington - student brief

The idea

What do black cabs have that Uber

doesn’t? History and charm.

Hackney Carriages are London. They’ve lived through World Wars, Royal Weddings, Protests, Terrorist attacks, Brexit, Coronations, Pandemics - and they’ve seen break-ups, make-ups, runners and celebs.

The Knowledge is an unedited collection of stories as told by taxi drivers, spanning hundreds of years.

Typeface

Charles Booth's classes chart of London from 1889 inspired the books colour palette and bespoke typeface. 

Rowena Taylor

London Row Studio

@2019 by Rowena Taylor

  • LONDON ROW STUDIO