Singing for Musical Theatre
Multi-channel campaign delivered across email, social media, press, search ads, print and events. Working with talent from Wicked, Hamilton and Matilda.
Service
Marketing manager, Creative lead
Employer
ABRSM
Launch video: Fat Free Media
© ABRSM
Design: Pixel Parlour
© ABRSM

Results
On track to exceed year one entry target and have exceeded publications sales target of over 350%. Established new industry partnerships for the business with high profile companies such as CDMT, SOLT, NYMT, Sondheim Society and the 48-hour Showtime Musical Challenge.