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A female fitness force.
This personal trainer is making it her mission to make fitness accessible for army wives at the US military academy, West Point in New York. Drawing on the founders heritage, the brand marque is centred on the Native American symbol for 'home'.

Project Type /

Branding, Strategy

Date /

2021

Location /

New York

Industry /

Fitness

Brand idea /

A female fitness force

Orenda on the Hudson

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