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A female fitness force.
This personal trainer is making it her mission to make fitness accessible for army wives at the US military academy, West Point in New York. Drawing on the founders heritage, the brand marque is centred on the Native American symbol for 'home'.
Project Type /
Branding, Strategy
Date /
2021
Location /
New York
Industry /
Fitness
Brand idea /
A female fitness force
Orenda on the Hudson
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