Dare to Drink

Develop a campaign idea and design the marketing materials that will highlight World Aid's water sanitation work to the social media generation. 


Campaign concept, collateral, packaging


Shillington - student brief

Following the success of ice-bucket challenges, no make-up selfies... and the rest, this campaign dares you to drink from a bottle that looks dirty. Would you dare to drink?

The idea

World Aid dare you to buy and drink out of a bottle that looks dirty to raise awareness of those who go without clean drinking water.  All profits go to water sanitation projects.