Dare to Drink
Develop a campaign idea and design the marketing materials that will highlight World Aid's water sanitation work to the social media generation.
Campaign concept, collateral, packaging
Shillington - student brief
Following the success of ice-bucket challenges, no make-up selfies... and the rest, this campaign dares you to drink from a bottle that looks dirty. Would you dare to drink?
World Aid dare you to buy and drink out of a bottle that looks dirty to raise awareness of those who go without clean drinking water. All profits go to water sanitation projects.