Oli Hinton Dental
To serve your smile. An approachable and modern take on dentistry.
Service
Branding, identity, collateral, copywriting, web design
Client
Oli Hinton Dental
Oli Hinton is a dental professional who trained with the RAF. He wanted to create an approachable but professional dental brand, that would appeal to a wide range of customers.
As a nod to his military training, we centered the design on the brand idea 'To serve your smile'. This idea draws on the motto of the RAF's dental branch: 'Arte Meremus - To serve with skill'.
TO SERVE YOUR SMILE
The idea
The branding is a friendly take on dentistry - subtly integrating a smile into the logo, paired with minimal and clean fonts to convey precision and the use of paired back colours for a touch of professionalism.
